About Us

 We're a Team of Athletes, Outdoor Explorers, and Foodies.

We're a diverse team comprised of outdoor enthusiasts, cyclists and runners. We lead busy lives and balance work, family and athletic pursuits. We're hyper sensitive about what food we use to fuel our bodies, and we saw the need for a superfood that meets the demands of our active life. Cofo was sprung out of a passion for clean, pure food without all the carbs or sugar. Oh yeah, we're a bootstrapped, self-funded, all-women, employee-owned team.

The Start

Celestia Howe, founder of Cofo, is obsessed with superfood, no, really she is. After spending a long, cold night camping on top of a mountain eating energy bars for fuel, she realized she didnʼt need the carbs or sugar, she just needed energy. So, she decided to research the best and most efficient way in which she could get the same effects as the countless energy bars on the market.

After years of experimenting with just the right ingredients, she finally hit on a winning formula. Collagen, MCT, Camu Camu and Cacao; simple, clean, pure superfood. She named it after two of her favorite things that brought her to the forefront of this journey, Colorado and Food (Cofo).

We're on a mission to build a thriving community that supports and inspires one another to elevate each others potential and live to our fullest. We believe that when we eat clean food and get out in nature, we feel good, get active and spark our inner howl to achieve our goals. We Howl Often. Join our community of over 20K women who inspire each other to get out in nature for self-empowerment. Want to be part of our Howl Often community? We've got packs across the country that go on monthly outdoor adventures and inspire each other to Howl. Check out our website for pack activities and join our community on instagram. Keep Howling.

The Team

Celestia Howe, Founder, Head of Community
Celestia is on the move much of the time and this lifestyle curated a need for performance food that was nutritious and energizing. Whether it was racing mountain bikes, while working full-time and getting her MBA or working long-hours for a start-up tech while guiding women in the wild and being a mom, she's had to customize her food to fuel her busy life. Her favorite superfood is kale (yes, really!), she's even got a I Love Kale t-shirt!

Shan Wo, Operations & Formulation Manager
Shan comes from a ten-year structural engineering career combined with organic farming. We're pretty sure she's the only person who has this unique combination! She's our in-house operations whiz who asks lots of questions and creates impressive spreadsheets to make sure all formulations are exact and have impact. She's also a uber runner. Her favorite food is superfood is chia seeds since she's a die-hard chia pudding fan (check out her recipe on the blog).

Erica Fagan, Community Outreach & Sales Manager
Erica is a veteran in multi-channel marketing specializing in sales, strategic planning and customer retention. She’s a mom to three active children, a chocolate connoisseur and fierce believer in pure, clean food. Her favorite superfood is spinach, which keeps her strong to the finish!